Wide or narrow?

What is it that you’re telling the world about who you are and what you are creating?

Is your plan to be all things to all people? If so, welcome to average.


Are you intentionally and overtly excluding a segment of the population from what you make or do? If so, welcome to unpredictability.

When deciding, keep in mind that the answers for business are different than the answers for art. And don’ t forget that if your business is art, things will be further complicated.

When in doubt, be true to yourself.

About the author: I am Stephen Kennedy, an experienced photographer specializing in creating environmental on-location portraits and corporate photo libraries for blue chip companies.