What A Concept

Under the right circumstances, a photography session can be a masterclass in the client’s area of expertise. This one in Cincinnati was a case in point. The topic was “fast-casual, sit-down” dining. The professor was the director of marketing.

The lecture was replete with interesting jargon. My favorite was “a lot of rooftops” which means adjacent competitors. Dining establishments aren’t called “restaurants.” They are called “concepts” which defined their segment of the marketplace.

I told the client that I was fond of his company’s offerings because the large portions were very satisfying. He said that “comfort food” was their expertise.

This session had some interesting jargon overlap. My job was to illustrate a creative concept that emphasized hospitality.

This portrait was my favorite of the batch and very similar to what anchored the final ads. After my equipment was packed up we all got to sample the comfort of this concept.

About the author: I am Stephen Kennedy, an experienced photographer with more than 2500 completed sessions in all 50 US states.

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