Wardrobe Guidance

Later today I start a two-day project in South Carolina photographing a CEO and his executive team. I’ll also be capturing some supporting portraits of other employees as time allows.

There’s always a bit of uncertainty for some folks as to how to dress for “picture day” which usually necessitates a note on wardrobe guidance.

This kind of customary risk management makes perfect sense in the corporate world. Nobody wants to choose incorrectly or look out of place.

It’s a bit different when I photograph surfers like Kevin from San Diego.

Instead of sending him an attire memo, I just waited until he showed up and we rummaged through the back of his van to find the perfect ensemble.

The sweater he’s sporting was rolled up and jammed under a short board. It turned out to be better than any pre-shoot guidance could have dished up.

As you might imagine, the sweater has a few stories of its own which was a nice addition to a nearly perfect session.

About the author: I am Stephen Kennedy, an experienced photographer specializing in creating environmental on-location portraits and corporate photo libraries for blue chip companies.