The difference between user-generated content and professionally created content is the difference between a bake sale and a bakery.
There is certainly an allure to user-generated content. The primary appeal is the cost, which is usually free. But “free content” when applied to a brand may not be free at all.
A company’s brand is a priceless asset that was built up over time, often at great expense. Can a brand really “afford” something that is valued so little by the creator that it’s given away?
Working with a career photographer, designer or illustrator entitles a corporate buyer to access the sum total of the artist’s personal and professional experiences, not to mention the peace of mind that comes with engaging a pro.
When there’s a need for great art, start with a great artist.
About the author: I am Stephen Kennedy, an experienced photographer specializing in creating environmental on-location portraits and corporate photo libraries for blue chip companies.