Certain types of photography sessions for commerce involve portraying situations that are idealized. Companies want to put their best face forward, literally and figuratively.
The largest segment of my commissioned work involves doing just that. My particular specialty is to capture people in the workplace.
I do this in a very deliberate and minimalistic way. There’s no wardrobe stylist which means everyone is photographed in their own clothes. I don’t use a makeup artist either.
Putting subjects at ease is the hardest part of what I do. The photography part just closes the deal.
Like a bell curve, the distributed results are predictable. I can always count on a large “middle” of solid performances. Then there are outliers on each end that are either challenging or easy.
As you might imagine, it’s a thrill to get an “off the charts” result. This one is a case in point. I was in Irvine, California photographing a large financial advisory practice. I covered all of the expected needs and then some.
As I was putting the last camera away, this pair approached and asked if I’d photograph them together. It turned out to be the best shot of the project thanks to their unsimulated appreciation of each other.
About the author: I am Stephen Kennedy, an experienced photographer with more than 2500 completed sessions in all 50 US states.