I’m not a regular reader of the Wall Street Journal. However, this headline caught my eye.
If the headline seems obtuse, let me translate it for you. It means that the former AT&T just wasted a bunch of money on a failed venture, again. This time it was a foray into media.
My interest in the entity formerly known as “Ma Bell” is based on my good fortune to be a winner in one of their previous spending sprees.
In the mid-90s, the government granted other phone companies the ability to “compete” with the incumbents for landline customers. One of the ways that AT&T reacted was to spend millions in every state for image ads touting themselves.
Most of the spend was funneled through their ad agency DMB&B, better known as D’Arcy. D’Arcy immediately hired three photographers to rush out and shoot. I was one of those three.
“Spare no expense” isn’t something that I had ever heard before or since. To say this project’s budget was gold-plated is to underestimate how rich it was for everyone, including me.
Luckily I held on to that money and when the time was right, it was spent on two college educations.
I’m still saying, “thanks Ma!”
About the author: I am Stephen Kennedy, an experienced photographer with more than 2500 completed sessions in all 50 US states.