Hey artist, how’s your funnel?
Is your conversion rate optimized?
What’s the engagement trend?
Are you ready to 10X it ?!?!
Being a commercial artist means selling, which is very hard. But it can be done successfully without the tactics of social media and its associated stalking.
Maybe all that tracking really works, but I don’t know anyone who has booked a great gig because they cookied someone at Leo Burnett.
I’m no expert, just a subset of one who has made every marketing mistake in the book. All I know is that I don’t want to be the buried card on the noticeboard next to the lav.
Buying clicks and impressions may work for some, but I’d rather pay retail for all of the things associated with seeing potential creative collaborators in person.
About the author: I am Stephen Kennedy, an experienced photographer specializing in creating environmental on-location portraits and corporate photo libraries for blue chip companies.