A sales force of one.
Portfolio presentations. Some photographers dread them and some live for the opportunity to show off their work in the comfort of a conference room. Others let their agents do the heavy lifting…for a price.
I’ve spent a lot of time showing my work in nearly every state at ad agencies, marketing firms and at the creative departments of companies big and small. It’s hard work logistically but more than that, it’s an exercise in humility, which is a very good thing.
Sure, I still have a portfolio of fine art prints assembled in a tight and precise presentation. Truth be told, I’m bored with that legacy process. The biggest obstacle to seeing people with a portfolio is the the fact that it’s nearly impossible to find a sliver of time in people’s schedules for a meeting.
Now I do something entirely different. I create a brief photo session with the person that I most want to work with, using them as the subject. It’s a real live demonstration. Me showing up, assessing the situation of what’s at hand and making a portrait of the person that someday will want to work with me on a commercial project.
I figure that if I can create a photograph of under those circumstance and actually create something that they like of themselves I’ve really qualified myself for their future needs.
About the author: I am Stephen Kennedy, an experienced photographer specializing in creating environmental on-location portraits and corporate photo libraries for blue chip companies.