Reality Distortion Field

Steve Jobs was famous for his disdain of market research. He never needed the safety blanket of a focus group. He knew that what he was going to deliver was better than an incremental improvement over the status quo.

In 2007 when the iPhone hit the market, the Blackberry was the pre-eminent technological platform. That device sported QUERTY keys the size of unpopped corn. Navigating through the apps and pre-loaded crapware required the dexterity of a pickpocket. Everyone thought they loved their Crackberry until they saw the iPhone.

Jobs didn’t give the world a better Blackberry. He gave them something that they didn’t know they needed.

I’m no Steve Jobs, but I’ve been fortunate to have the right kind of commercial clients who trust me to give them something better than just a “nicer” executive portrait. Instead, I try to serve up something with a bit of soul rather than something that might appeal to a focus group.

About the author: I am Stephen Kennedy, an experienced photographer with more than 2500 completed sessions in all 50 US states.

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