Proactive or Reactive?

Meet or exceed?

Suffice or delight?

A box of 12 or a baker’s dozen?

Round off or add on?

Bell or receptionist?

The answers to these questions seem obvious. Yet so often we do the opposite under the guise of expediency or profitability.

When a commercial artist operates in a way that’s selfish or clinical he or she can do everything right on a gig and still not get called back again. That’s because too many artists have a “one and done” mentality instead of a “first of many” mindset.

Having a system in place that injects generosity and care into every phase of a project makes the return engagement a likelihood rather than a possibility.

About the author: I am Stephen Kennedy, an experienced photographer specializing in creating environmental on-location portraits and corporate photo libraries for blue chip companies.