Trade advertising and dealer collateral
I’ve had the opportunity to visit and photograph four Ford dealerships scattered across three American time zones.
My brief was to capture and document the people that make each dealership function at a very high level, with a special emphasis on the upper management and their relationship to the communities that they serve.
While the people and the places are different, the commitment to quality and service is the same.
It’s fascinating to see how different dealerships representing the same product and service line operate independently. There are countless expected similarities and a few differences.
It’s my job to capture the brand message that takes place across the dealer spectrum without losing the bits of local color that tell the real story from the point of view of the people involved.