“This business will scale.” That’s an aspirational statement heard frequently but not in relation to art.
Doubling the size of a studio or buying twice as many cameras doesn’t mean that a photographer can instantly create twice as much work. Assembly lines are great for making widgets but not memorable photography.
When I was starting out, I took any job that I could get my hands on. That included some aerials, lots of tabletop work, and some regrettable food projects. Getting a gig to photograph fish sticks seemed so easy at the time. It was a half-day session but the smell lingered for three weeks. That’s when I realized that the pursuit of more came with its own cost.
After decades as a portrait specialist, I’m quite comfortable delivering one size that fits few rather than trying to fit all.
About the author: I am Stephen Kennedy, an experienced photographer with more than 2500 completed sessions in all 50 US states.