Nice Knowing You

Unbeatable.

Impenetrable.

Forever.

Those things are true for a while. And then it’s over.

There was a time when Blockbuster was everywhere. Even their clones were ubiquitous. They had a unique relationship with their customers. By that I mean, they had all the power and they used it like a club. One minute late with a return and you earned a free economics lesson. Don’t get me started about gift cards that expire.

But this story is about a company in the past tense. When they were gone, nobody cried. That’s because the new thing was way better.

Just last week, Netflix said it would close accounts with no activity. They said it wasn’t right to charge people for something they weren’t using.

The C-suite at Blockbuster would have laughed at that notion. Who is laughing now?

About the author: I am Stephen Kennedy, an experienced photographer with more than 2500 completed sessions in all 50 US states.

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