Marketing Monday

If you want to make it as a commercial artist you better figure out how to market yourself. That’s an incontrovertible fact.

You can distract yourself all day long with strategy and tactics but in the end, the hardest part of marketing is just doing something.

Success is easier to attain if you can systemize as much as possible in order to send a message with regularity. After more than 30 years of doing this on my own, I have found that by making it easy on myself I’ll stick to it.

Everything I send out is created by my own hand with the help of some basic office technology. My laser printer handles the 6×9 envelopes and hand-signed letters. Each letter contains a 5×7 artist’s proof that I print using an eight color Canon printer.

The final flourish is the President Kennedy postage stamp.

I have a very small recipient list. This allows me to send a personalized message on a five-week interval to the most important people who sustain my business.

While others market digitally, I prefer analog even though it’s more complicated. Not because one is better, but because I want my marketing impressions to demonstrate the art and craft of my trade.

Today was another Monday, which is the scheduled day that I fire up this little assembly line. Working one step at a time, between cups of coffee, I sent out my weekly batch of messages to some of my favorite folks.

About the author: I am Stephen Kennedy, an experienced photographer with more than 2500 completed sessions in all 50 US states.

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