The shading on this package jumped out at me. Not in the graphic design but in the truth.

Maybe this candy bar….sorry….I meant to say, “this platform for optimized macronutrient delivery that prevents people from dying” really does save lives. If I can’t prove it doesn’t, then I guess they’re not wrong. It reminds me of, “it depends on what is, is.”

All I know is that altruists don’t trademark their names.

Starbucks in Beverly Hills is where I found these things on display. There were plenty of people in line who had a certain look about them. It was the classic, “get me my coffee and nobody will get hurt” look.

So maybe the life-savers are legit after all.

About the author: I am Stephen Kennedy, an experienced photographer with more than 2500 completed sessions in all 50 US states.

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