Yes, it’s popular.
It’s also priced like a luxury good.
The demand is off the charts. At the moment, old ones sell for more than their original purchase price.
I have never owned a Jeep. The desire isn’t there for me. In fact, I’m really a skeptic.
What I do know is that on a particular photo session outside of Bozeman, it was the prop that elevated the shot.
About the author: I am Stephen Kennedy, an experienced photographer with more than 2500 completed sessions in all 50 US states.