It Doesn’t Have to Be

A photograph doesn’t have to be:


When I arrive at a corporate location for “picture day” it’s a common occurrence for someone to point out where the last batch of photography was created. This holds no interest for me. It’s obvious to me that if the previous photographs were stellar, I probably wouldn’t be on site. The same applies to whoever did the pictures before me. Instead of saying no out of hand, I will examine the space. At the same time, I begin to lay the groundwork of creating something of value.

When I explain what the results can be, and also what they don’t have to be, I begin to convert their thinking to match mine.

A plain old headshot need not exist when there’s plenty of room in the world for something better.

About the author: I am Stephen Kennedy, an experienced photographer with more than 2500 completed sessions in all 50 US states.