Instant Magic

It’s easy to forget that Polaroid was one of the greatest technology companies of the 20th century.

The great Dr. Edwin Land didn’t just invent the film, but also the camera and the entire manufacturing process that tied it all together.

In addition to being a great consumer product, there were professional film types that revolutionized commercial photography.

Nearly every gig I shot on transparency or negative film included the use of Polaroid film for proofing. This ability for instant confirmation was a godsend to the art of “getting” the shot. Under certain circumstances, Polaroid prints and negatives could also be delivered as the final product. That process and media had unique artistic merits that still hold up today.

The original Polaroid company is long gone and isn’t coming back. The name lives on but only as a licensed brand slapped on an inferior process.

However, it is still possible to experience a hint of the old excitement when using the modern-day instant process.

This picture of a picture was taken at a place that trades in nostalgia and memories in a way that makes the old seem new again.

About the author: I am Stephen Kennedy, an experienced photographer with more than 2500 completed sessions in all 50 US states.

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