To be a commercial artist, one needs to set aside time and energy to meet with current and future clients.
Being able to walk into a creative director’s office from time to time under the auspices of showing my work has actually turned into something completely different. In my case, there’s showing and telling but I do both with my camera.
Call it a demonstration, call it a tutorial or even call it a freebie. It’s all of that and more.
More than anything, these visits are part of my continuing education on the wants and needs of photography buyers which make them extraordinarily valuable to me.
In the span of 45 minutes I got a complete seminar on the ongoing needs of his agency’s biggest client in a succinct and unambiguous manner. We covered the nuts and bolts of how his team satisfies and delights with great work. Plus we had a brief photography session that gave Ian and his colleagues a taste of what I can in a brief time span.
I’d like to call it an even exchange but truth be told, I’m coming out way ahead.
About the author: I am Stephen Kennedy, an experienced photographer specializing in creating environmental on-location portraits and corporate photo libraries for blue chip companies.