I Like Bike
Don’t you just love all the fake testimonials on shady websites?
“Five stars,” exclaims Pat P of Florida.
“Great service, I’ll be back,” says Ramon M of Downtown, California.
“Mmmm, tastes great,” moans Homer of Springfield.
These fakes stand out like a sore thumb. The good news is that companies who use real testimonials can make a real impression.
On my last visit to Austin, while wandering around on Congress Avenue, I saw an excellent use of testimonials.
The place specializes in selling expensive trips to nowhere on stationary bikes. It’s not something that I would ever buy, yet there I was in the lobby.
They were kind enough to let me take a photograph of their photographs.
About the author: I am Stephen Kennedy, an experienced photographer with more than 2500 completed sessions in all 50 US states.