Price Elasticity

When commercial artists get together there’s no shortage of grousing about getting paid for work.

Artists erroneously think that they’re somehow unique in their struggles with pricing. The reality is that nearly all businesses find it hard to price their products and services.

I’ve been there and I’ve made every mistake in the book and almost all of them have been repeat mistakes based on a futile “hope over experience” mentality.

In my hard-earned experience I discovered that if you lead with price, then that’s all that anyone will want to talk about. And when I say talk, I mean talk about lowering the price.

That rough experienced taught me that telling a detailed story about value and expertise is a much better starting point.

Talking about price is important. It’s so important that it’s always saved for last. Sometimes people buy and sometimes they don’t, but they never leave without knowing the full story of what I have to offer.

About the author: I am Stephen Kennedy, an experienced photographer specializing in creating environmental on-location portraits and corporate photo libraries for blue chip companies. 

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