At the peak of my advertising photography career, the agency world had a naturally high turnover rate. Creatives found that if they were willing to move around a lot, they’d be reward with ever-higher salaries.
It wasn’t uncommon for my database of contacts to have an annual churn of 20%.
There was a side benefit to me with these transfers. Someone who knew me and trusted my abilities would give me work at their new place. Often, their embroidered title gave me an added credibility. It was great to be the new guy’s guy.
The majesty of that industry is nothing more than a dim memory. The reality of today is much different. In a world where any kind of hired gig is noteworthy, I’m lucky that my commercial clients are much more stable and predictable. Loyalty and maturity pay a lot more dividends than excitement and sizzle.
A big chunk of my commercial business involves photographing new hires for a variety of companies.
This portrait was taken in downtown Cleveland last year when I dropped in to photograph rookie staffers of a company that doesn’t change much.
Stable, decent clients are the gold standard for me.
About the author: I am Stephen Kennedy, an experienced photographer with more than 2500 completed sessions in all 50 US states.