How about some empathy?

To a lot of people this encapsulates the relationship between the commercial artist and the corporate buyer.

It’s not uncommon for art and commerce to grind up against each other and make awful noises. Occasionally, things will come to a complete stop, The sad part is that it’s totally unnecessary.

Clients want great work and artists want to deliver great work. But sometimes the storyline gets lost.

In almost all cases a little lubricant of empathy will get the machine humming again.

The good news is that empathy is ubiquitous and is always within reach.

Even better, you can never have or use too much.

About the author: I am Stephen Kennedy, an experienced photographer specializing in creating environmental on-location portraits and corporate photo libraries for blue chip companies.