Economic Signaling

Over the years I have photographed quite a few subjects in the financial sector. This includes brokers, traders, analysts, and more than a hundred independent financial advisors.

Some of these sessions took place in major financial hubs like Wall Street and the City of London. But most of them happened in cities far away from where the markets are made.

To me, the independent financial advisors are always the most compelling subjects because of their proximity to their clients. This means that they have real skin in the game.

When I arrive at an advisor’s office I am typically looking for a great place to shoot, but I can’t help observing the signals that they send out to existing and prospective clients.

Offices with tasteful decor, carefully placed financial literature and a muted television with CNBC on is the uniform for these independent operations.

This kind of signaling usually has no effect on me owing to the fact that I’m there for a different reason. But once in a while, a “certain” signal like a 3x life-size Warren Buffett head comes in loud and clear.

About the author: I am Stephen Kennedy, an experienced photographer specializing in creating environmental on-location portraits and corporate photo libraries for blue chip companies.