Price, cost and value are important concepts for every artist to grasp when it comes to getting paid for their work. All of those terms mean something and they’re not synonymous.
Not only do you have to know how your work solves the problem or gets a client’s job done, but you have to really have a grasp on who you are as a person and how you will account for your talents and skills.
Any artist knows that it’s impossible to separate their commercial or professional work from their inner selves. The sooner one embraces that fact and really digs deep to know oneself, the sooner successful and repeatable commerce will begin.
In this category, one size does not fit all. It’s completely fine for there to be unique business models for each and every unique artist.
My primary advice is to be pretty sure that what you’re leading with really represents who you are. This will allow you to play to your own strengths.
Lastly, it’s far easier to present yourself in a way that makes it clear who you are not. If you present with professionalism and lead with experience it will be hard for prospective clients to see you as the lowest cost provider. You won’t waste shoe tread racing to the bottom either.
About the author: I am Stephen Kennedy, an experienced photographer specializing in creating environmental on-location portraits and corporate photo libraries for blue chip companies.