The names Vivitar and Polaroid used to mean something. They were each giants in the photography industry, each in their own way.
Polaroid was a pioneer of instant film processes and cameras. No darkroom required.
Vivitar was an optimizer of existing photo tech. They made everything from lenses to flashes that were better and cheaper than the incumbents.
Ultimately both companies were done in by digital photography. Polaroid not only went out of business, but they also destroyed all of their manufacturing machinery.
Vivitar crashed too, though the company name ended up being bought and sold a few times to be used for oddball cameras and digital data cards.
All that’s left are a few memories and some vintage cameras that can be scrounged at flea markets for less than the cost of a latte.
This assembly of old and new-old cameras is the only thing visible inside of an abandoned storefront.
Don’t wait for tomorrow to create something that can be created today.
About the author: I am Stephen Kennedy, an experienced photographer with more than 2500 completed sessions in all 50 US states.
Stephen Kennedy, Photographer: 314-621-6545