Don’t believe the hype

Just last week I read about a new book that was being promoted in a news article. As I navigated to Amazon to buy it, I noticed that it was not available for another month. Pre-ordering was the only purchase option offered.

I guess the publicity machine of the publishing industry thinks this approach is an effective strategy. Maybe it is, but it’s not apparent to me.

In this case, the net result was that my desire to purchase was not just deferred, but lost entirely. Now I can’t even remember the name of the book I was seeking.

As a tool for authors, I don’t see how pre-ordering can be a benefit to sales and/or success. In the world of on-demand media, it seems to me that there’s more downside than upside for trying to pre-sell something that requires postponement of gratification.

As it turned out, during that Amazon session I ended up finding a completely different book from a different author that I’m enjoying immensely.

Something tells me that Ms. Didion could write eloquently on this topic. It’s quite possible that she already has and I just haven’t made my way to it yet.

About the author: I am Stephen Kennedy, an experienced photographer specializing in creating environmental on-location portraits and corporate photo libraries for blue chip companies. 

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