DAM It

There’s an acronym in my industry called DAM which means “digital asset management.” If you have to ask what it involves, consider yourself lucky that you don’t need this DAM thing.

DAMs are not sold by the unit, gross, or by the truckload. They are sold as “solutions” which is code for unjust enrichment for the seller.

Much like a dam that holds back a river, a DAM is expensive, slow to assemble, and catastrophic during failure.

I don’t have a DAM, but I do have a digital filing system which is what a DAM seeks to replace. It’s based on a chronological assembly of folders.

My foolproof non-DAM archive works perfectly.

An added bonus is that when I open my virtual cabinet to retrieve a picture, I’ll occasionally check out what’s in the adjacent folders. While on the hunt for an ancient digital file today, I came across this portrait from 2007.

It jogged my memory of a crystal clear and very cold Boston day.

About the author: I am Stephen Kennedy, an experienced photographer with more than 2500 completed sessions in all 50 US states.

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