You can tell that something new is coming. That explains why the windows are covered with paint smears.
But why the secrecy? When the building was erected, it happened in plain sight. This strange custom makes no sense to me.
Old habits die hard. Even though it’s a superstition, many restaurant pros will avoid locations that have had too many failures. They think it’s bad luck.
Businesses come and go. This window is on 8th Avenue in New York near West 56th Street. I could hear construction noises but I couldn’t see a thing.
If the new enterprise is half as good as the window obfuscation, it’ll be a sure winner.
About the author: I am Stephen Kennedy, an experienced photographer with more than 2500 completed sessions in all 50 US states.