Character Reference

Guess who can spot a fake testimonial from a mile away?

Everyone.

The template for that kind of fiction goes something like this, Toby F. from Texas says, “five stars” or Maria Z. from Springfield says, “loved it” or Kelli P. from Ontario says, “it’s the best.”

There’s even an online testimonial generator for the laziest of hucksters.

The good news is that a real testimonial is still worth its weight in gold. I know because I have 34 of them on my website. If you’re wondering how I got them, I just asked.

Of course, the most powerful testimonial is one that combines honest words and with the giver’s portrait.

Like the real people that give them, testimonials come in all shapes and sizes.

At Joe K’s in Alton, Illinois there’s a large photo display of satisfied customers. Real prints of real people who are telling a real story.

Proving again the power of a photograph.

About the author: I am Stephen Kennedy, an experienced photographer specializing in creating environmental on-location portraits and corporate photo libraries for blue chip companies. 

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