Bootstrapper’s Boardroom

Boardrooms aren’t uncharted territory for me. I’ve been to plenty of them with my camera, all over America.

Typically, those visits involved me placing a CEO in the “half-sit, half-lean” position on the edge of a massive table surrounded by dozens of fat leather chairs.

I’d then direct that alpha subject to project a look of power and competance.

Did I mention that my time was strictly limited? Fifteen minutes was the usual allotment. This framework played to my strengths, especially when I had an hour or two beforehand for setup and fine tuning.

This visual trope never failed. That’s because vanity sells.

The conceptual “heavy lifting” was done by the majesty of the place. A big table and lots of chairs made the boss look more impressive.

I think it’s worth noting that many of the establishment companies who used to hire me have been “disrupted” by companies who are aren’t bothering with pomp and circumstance.

These bootstrappers, with chairs stacked in the corner, are too busy eating the incumbent’s lunch to even sit down.

About the author: I am Stephen Kennedy, an experienced photographer with more than 2500 completed sessions in all 50 US states.

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