The attention economy

It’s easy to get attention by shouting or disrupting. That’s why there are so many junk calls and spams.

But eventually, the people that you wish to engage with will stop listening to your shouts and ignore your antics.

If you want sustainable attention it’s best to create something that is memorable and useful.

It’s up to you as to how you apportion those two ingredients to not just get noticed, but to be remembered.

About the author: I am Stephen Kennedy, an experienced photographer specializing in creating environmental on-location portraits and corporate photo libraries for blue chip companies. 

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