Anticipation of client needs.

I knew all along.

I knew that a client would need this photograph. The portrait of this couple, which I photographed east of San Francisco, would be indispensable for a brand message.

The portrait would be so irresistible that the right client would proceed to the checkout page of my stock site, enter in their credit card number and commit to buying a license.

Anticipating a client need is not enough. You must also be able to make your offerings align with their needs and follow through to the finish.

This is my business model which I’m constantly refining, optimizing and simplifying in a way that helps clients get the brand imagery that they need.

You can see for yourself how this worked out by clicking to view the case study that incorporated this an a dozen other images.

About the author: I am Stephen Kennedy, an experienced photographer specializing in creating environmental on-location portraits and corporate photo libraries for blue chip companies.